Founder-led creative agency
Systematising client acquisition for a creative agency
The business relied on inconsistent referrals and manual outreach, which made new-business performance difficult to predict and kept sales too dependent on founder time.
Opportunity areas
AI-supported prospect identification and qualification
Automated multi-channel outreach sequencing
Proposal and follow-up workflow support
Revenue visibility and pipeline optimisation
Results
More consistent client acquisition activity
Less founder time absorbed by sales admin
A more scalable business development process
